Business Leads and Multi-Level Marketing




Business Leads and Multi-Level Marketing

Business leads are the life blood of multi-level marketing, so learning how to generate and acquire leads is extremely important to your success. Generating leads is hard work, but it’s based on some simple principles. In general, people don’t like to be hard sold on a product or service, but they do like to buy from people that they like, respect, and trust. What can you do for the people who are interested in what you have to sell? Benefits will draw more people in than features of a product. And if they experience those benefits, then you not only have a lead, but are building a relationship. One of the best methods for building MLM leads is simple word-of-mouth. This is the basis of “buzz,” which makes far more sales than “hype,” and prompts people to ask about your product and opportunities. Sure, most people start with co-workers and friends, but remember that every one of them has their own co-workers and friends, so you have more reach than you may think. Another method for generating leads is advertising. Print ads in MLM trade journals and magazines are one possibility, but don’t discount classified ads in local newspapers. Particularly with small-town local newspapers that haven’t been made irrelevant by the web, classifieds are inexpensive, and are read by a surprisingly high number of people. Some small papers that have a web presence will put your ads on their website’s classifieds as well. Blogging and social media networking are very promising platforms for generating leads. If you have the time to devote to regularly updating, interacting with friends, fans, and commenters, and following up on the visitors who respond to call-to-action forms on your blog, you can have a nearly continuous pipeline of prospects, many of which can turn into sales leads.

Whatever the particular techniques you pursue to gain leads, one of the best ways to keep yourself on track is to set goals for yourself. It’s fine to start small. In fact, it’s probably wise to start small, because if you set your goals too high, you can become discouraged and give up. See what happens if you set your goal for, say, five new leads this week. Keeping that goal in mind will help you remember to try to gain leads when opportunities present themselves, and to do the work necessary to get those business leads. Setting goals for acquiring leads also helps you learn to manage your time better. You will find your goals far easier to reach if you spell them out specifically: “I will 10 phone calls by noon.” If you make your goals vague (“I will make lots of sales this week.”), you have far less control over making them happen.




sales leads could be searched independently or by using a list leads which plays the role of a whole database.

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